All tagged Digital Marketing
What if your plan for 2020 included launching a new (very cool) Audience Intelligence platform, just as the world unexpectedly changed under a pandemic? In this Season 4 opening episode, we welcome back Rand Fishkin, founder of Moz and co-founder of the new SparkToro, to discuss how SparkToro found innovative ways to not only launch a new product during 2020 but also help people and other businesses on a variety of levels in the process. Bonus: hear Rand’s top 3 ideas for what marketers should be doing right now during this crisis.
Our next guest is considered one of the leading customer analytics and digital measurement experts in the world. Gary Angel tells us about his first brush with data analytics in the days of direct mail marketing, to pulling the industry away from measuring website “hits,” to the intensity of being an entrepreneur. Gary Angel is currently the CEO and Founder of Digital Mortar, which provides collection and measurement of the customer journey in retail stores.
Aurélie Pols is an expert on ethical data uses. In this episode, we explore the historical precedents that have brought us to a turning point where companies need to decide whether to prioritize protecting the individual’s rights or skirt data privacy laws for the sake of convenience and cash. Listen to her thoughts on GDPR and CCPA, and how the EU and America approach data protection differently.
Rand Fishkin has dramatically opened up the field of SEO for the average marketer as the founder of Moz. Now he tells Melinda about co-founding SparkToro (in beta now) and his recent book shedding light on what it’s really like to be a founder. Plus, enjoy Rand’s candor as he describes what he believes makes for a healthy corporate environment (hint: see the title of this episode).
Jim Sterne is widely considered the godfather of digital marketing analytics. In this episode, Jim describes his journey through marketing analytics, why cookies are here to stay, and the one tech innovation that everyone should stop resisting and get on board with.
