Aurélie Pols: "Hope For the Future”
This Week's Guest: Aurélie Pols
ABOUT THIS EPISODE
When it comes to data and the privacy of the individual, where is the balance between the customer’s expectations and the company’s compliance with regulations, not to mention responsibility to the consumer? In today’s data-saturated world, Aurélie sifts through the many priorities that are competing for a company’s attention—priorities that let data protection rights get pushed aside.
As the Data Protection Officer for New York-based CDP mParticle, Aurélie Pols has spent much of her career applying her deep web analytics background to issues of consumer privacy. And in fact, she tells us why the term “privacy” isn’t necessarily the right term for what users should expect.
Aurélie is one of the most informed web analytics practitioners out there today, especially in the realm of the GDPR and the upcoming California Consumer Privacy Protection Act (the CCPA). As a European, she also brings the EU perspective and compares how Europe and America think very differently about consumer data protection—for historically significant reasons.
We’re at a pivotal juncture for data collection and data analytics. Aurélie will challenge every marketer and executive to think about what we will or won’t do at this critical moment in our history. Will we perpetuate laws and practices that hurt consumers? Will we just focus on the money? Or will we find the balance between the data we collect and the rights of the people behind it?
Show Notes
GLOSSARY OF ACRONYMS
GDPR- General Data Protection Regulation, a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU)
CCPA- The California Consumer Privacy Act is a bill meant to enhance privacy rights and consumer protection for residents of California, United States. The CCPA becomes effective on January 1, 2020.
IAB- Internet Advertising Bureau, an organization that fosters the growth of advertising on the Internet.
LOCK File- A LOCK file is a file used by various operating systems and programs to lock a resource, such as a file or a device.
DPO- Data Protection Officer
CDP- Continuous Data Protection
FMCG- fast-moving consumer goods
DPA- Data Protection Agreement
FYSA- For your situational awareness
GAFAs- Google, Amazon, Facebook, and ApplE
FAANG- Facebook, Apple, Amazon, Netflix, and Google
ICO- Information Commissioner’s Office
EDPS- European Data Protection Supervisor
LINKS AND ARTICLES MENTIONED IN THIS EPISODE
Aurélie uses a metaphor surrounding the Sagrada Família Basilica in Barcelona
Aurélie’s LinkedIn article about realizing her google email address caused her to be flagged by American Intelligence
More about Madiran French wine
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
GDPR and Google Analytics: Google, you are not an island!: Aurélie’s LinkedIn article
The Universal Declaration of Human Rights: United Nations, 1948
Piwik PRO: Capture each customer touchpoint between Desktop, Mobile and Secure Member Areas while staying privacy compliant. Designed for data-sensitive industries.
The Times article on the cost of marketing Brexit to Europe; the largest marketing effort in England since World War II
More About Our Guest
Data Governance & Privacy Engineer / DPO CDP mParticle / Founder - Aurélie Pols and Associates
Aurélie Pols designs data privacy best practices, documenting data flows, minimizing risk related to data uses, and solving for data quality. Aurélie co-founded and sold her start-up to Digitas LBi (Publicis). She leads her own consultancy, Aurélie Pols and Associates, serves as DPO for NY-based CDP mParticle, and was part of the EDPS’s EAG. She has been teaching Privacy & Ethics at IE Business School in Madrid for 5 years, supports DPO training courses for Maastricht University, is part of their ECPC board, supported IEEE’s P7002, and serves as Ethics advisor for H2020 projects.
