Gary Angel: "Shake It Up”
This Week's Guest: Gary Angel
ABOUT THIS EPISODE
Gary Angel is one of the founders of the field of digital analytics and a digital measurement expert. As leader of Ernst & Young’s digital analytics and founder of his own analytics consultancy, which had been acquired by EY, Gary and his team were reimagining web analytics back when all we measured were website “hits.” Gary takes us through the pillars of good analytics—and the major drawback that comes with such a complex process.
We’ve named this episode “Shake It Up” after the song by The Cars, because this guest is not one to sit still in this field. He is now CEO of Digital Mortar, a company that provides comprehensive collection and measurement of the customer journey in retail stores. He found that most retail organizations were not able to answer basic questions like when their cash registers are busiest or how many people are in their stores at certain times of day. Using a combination of software and now hardware, Digital Mortar uses analytics to solve for those small but important points of friction. Enjoy the thoughtfulness of this conversation with Gary Angel.
LINKS AND ARTICLES MENTIONED IN THIS EPISODE
Gary was voted the most influential industry contributor by the Digital Analytics Association
Gary’s book Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences
The Socratic dialogues by Plato
Stephen Jay Gould's Full House: The Spread of Excellence from Plato to Darwin
More About Our Guest
CEO of Digital Mortar
Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice, helping a variety of Fortune 1000 brands drive digital transformation and performance. EY acquired Gary’s last venture, Semphonic, in 2013. As President of Semphonic, Gary led their growth from a 2-person practice to become the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary podcasts at The Measurement Minute, blogs on the Digital Mortar website, and his book, Measuring the Digital World, was published by the Financial Times Press.
